Two weeks ago I did a snap chat chat about how I became a Makeup Artist, this was due to questions previously asked so thought I might as well talk about it on the social media platform. But as ye do I got more into the how and why and before ye know it 1/2 hour goes by and I’m still talking about it. To be honest it was just meant to be what courses I did etc… but that never happend, I went onto explain alot more personal reasons behind my decisions, and never really got into how to start. So this is what this blog post is, just 5 simple tips on how to start and how to promote yourself.
Tip 1: Find the right course
Make sure you choose your course wisely, do some reasearch and background checks on the course you are thinking of attending. What do they offer, what content do they cover and what qualification do you get out of it. Currently in Ireland the make up industry is not regulated meaning you don’t have to carry a licence to be a makeup artist, but that is not to say you don’t need to have a qualification to work in the industry. Most brands require a qualification in makeup artistry should you wish to work with them i.e. ITEC Certified etc… but getting this certificate is not a nescessity for freelance work, it’s a definite bonus to have but not essential to work freelance.
Many courses offer full-time and part-time classes so it can be very flexible for people expecially if your a mum that wants to change your career path. This is what I did, at 33 I decided this is what I wanted and attended the Zoe Clark Makeup School and enjoyed every single bit of it. So its never to late ladies, I had 3 children at this stage and managed to do something that made me happy.
Tip 2: Now your a ‘Makeup Artist what next?
So you have done the course, you have your kit and ready to start, but how or where do I go from here. Experience ladies, getting experience is absolutely essential as a makeup artist. Every client you do has a different skin type, colouring, shape you learn something new from each client that sits in front of you. I used my friends as guinea pigs when I started out just to put into practice what I learned. Sometimes it’s a case of working for free, email photographers especially ones that are only starting out themselves, and say you are willing to work for free in exchange for credit, this is a great way of building your portfolio.
Tip 3: Start your Social Media campaign
The majority of makeup artists work hard on there social media platforms in order to gain work. The power of social media is astonishing, it can really help to build your name and career. Work hard in this area and the results will be rather satisfying. Open up a facebook makeup page, use this platform to post your client pics, makeup offers, competitions/giveaways (great way of getting your name out). Facebook will be your bff (although it can be your enemy on bad days) when starting a business. You need to post regularly, be interactive, post good quality pictures. When I started I had a friend of mine who was a photographer do a photoshoot in my home with 8 of my friends, these were the pictures that I used to post on my page first, professionally done and they looked amazing. Mobile phone’s nowadays can take perfect pictures just make sure you have good natural light when snapping your client. Try not to filter the life out of your photos as this does not show your true work.
Don’t be shy or afraid to ask to take client pictures, majority of ladies don’t mind, this is your work and a way of advertising yourself, put yourself out there and it will all come together. Make sure to add your watermark/name to your picutues eg. your name across the picture, this will make sure knowone can claim this as there work.
Tip 4: Be Professional
Always be professional. Keep your diary up to date, allocate the appropriate time for each client, always stick to the dedicated time you have slotted for each client. Present yourself well and never let a client down for silly reasons e.g hangover from a night out, this won’t make that client return. Keep your kit professional and hygenically clean at all times. Do the best you can do, your clients are the ones that will get you the work. If you do a good job and be professional they will recommend to friends and family, word of mouth is like gold, its the best form of advertising.
Tip 5: Be Confident
My insecurities got completely in the way of my work at the start. I always second guessed everything I did, always looked for a flaw or something I could of done better, even when people were saying ‘you did a great job’ I always doubted it! I suppose I never believed in myself which is pretty sad to say but that’s how it was and that’s how I felt.
So please take my advice, do not doubt your capabilities, if there is an area that you feel you just can’t crasp, ask another makeup artist or go to masterclasses held by other makeup artists that you admire, this is a perfect way to pick up on new techniques. I regularly attend these classes just to keep up to date with trends and products.
That’s it ladies/gents my thoughts on how to become a makeup artist and how to promote yourself in 5 steps. These are just some of the suggestions that I give to people as this is what I wish I had known back in the day when I started. I hope it helps a little bit towards your new career choice. Been a makeup artist is the best decision I every made, it’s not easy and as glamours as it sounds. The hours can be long, achey feet, back pain, shoulder pain ye get my drift lols!, but ladies/gents if you are 100% sure this is for you well then it’s worth it, it’s not everyday you hear ‘I love my job’. So don’t be afraid if this is something you are interested in just do it, you have nothing to lose only regrets!
Thanks for reading this far lovelies much appreciated.
Until next time
Lisa D xx